INDIANA GROWN OFFICIALLY ANNOUNCES MAJOR IN-STORE RETAIL PARTNERSHIP WITH MARSH SUPERMARKETS
Homegrown grocer launches kiosks showcasing locally sourced items in 50 Indiana stores
INDIANAPOLIS (Sept. 10, 2015) ⎯ Following its successful statewide launch, the Indiana Grown Initiative officially announces Marsh Supermarkets as a major in-store retail partner. The partnership will continue to make it easier to identify, find and purchase locally sourced products with the launch of 50 kiosks selling 100 Indiana Grown products in Marsh stores throughout Indiana.
“We welcome Marsh Supermarkets as a major retail partner of Indiana Grown to increase visibility of Indiana Grown products and to encourage Indiana consumers to buy local,” said Lt. Governor Sue Ellspermann. “Marsh has been a strong supporter of the Indiana Grown Initiative from the very beginning of the project and was eager to join us in connecting consumers with Indiana-grown businesses around the state. We look forward to Marsh playing an integral role in the continued success of Indiana Grown.”
With the help of its retail partners, Indiana Grown will create new local and regional market channels for Indiana agricultural and food businesses by educating consumers on the importance of buying Indiana Grown products, increasing networking and sales opportunities for Indiana farmers, and expanding support for Indiana processors in their efforts with Indiana Grown products.
“As Indiana’s homegrown grocer since 1931, Marsh is committed to Indiana Grown’s mission to move locally sourced products from farm to table through store sales and promotional efforts,” said Tom O’Boyle, CEO and President of Marsh Supermarkets.
Beyond the Indiana Grown kiosks, consumers can find additional Indiana Grown-branded products throughout the store, which will be identified through bib tags and shelf talkers with the Indiana Grown logo as well as on many products carrying the Marsh Supermarkets label.
Indiana Grown is managed by the Indiana State Department of Agriculture (ISDA) and backed by some of Indiana’s most prominent names in the industry. It is the first statewide, all-inclusive and collaborative program to promote Indiana-produced agricultural products. Indiana Grown is accepting additional program members and partners, including farmers, producers, processors and artisans, as well as retailers, grocers and restaurants.
For more information and to apply for membership, visit IndianaGrown.org.
ABOUT INDIANA GROWN INITIATIVE
Developed and supported by the Indiana State Department of Agriculture (ISDA), the Indiana Grown Initiative educates consumers on the importance of buying Indiana Grown products, helps Indiana farmers and producers sell more products and supports Indiana processers in their effort to process more Indiana Grown products. Indiana Grown members and partners include farmers, producers, processors and artisans, as well as retailers, grocers and restaurants. For more information, visit www.IndianaGrown.org.
ABOUT MARSH SUPERMARKETS
Headquartered in Indianapolis, Marsh operates 73 Marsh stores, including three O’Malia’s Supermarkets in Indiana and Ohio, with 37 Indiana pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases.
Ben Kenney, Indiana State Department of Agriculture, email@example.com, 317.690.3303