Organics are no longer purchased by a select few; these fruits and vegetables have gone mainstream. Every day, Marsh displays more than 100 organic products in the Produce Department.
Among fruits, organics includes berries, grapes, oranges, apples, pears and cherries. On the veggie side, look for cucumbers, potatoes, peppers, tomatoes, broccoli, celery, carrots, cauliflower, all popular varieties of lettuce, packaged salads and others.
What Is Organic Food?
Organic food is produced by farmers who grow fruits and vegetables, among other things, without exposing them to synthetic chemicals, insect-control sprays, irradiation, sewage or genetically modified organisms. The goal is to provide foods that are as safe, clean, non-toxic and natural as possible.
Crops raised this way must be certified before they can be labeled “organic.” Requirements include that farmland has been free of contaminants for three years, records of farming practices must be kept and there must be periodic on-site inspections.
At the Store
Look for “Organic” signs in the Produce Department. You’ll find 100 products—and that number is growing rapidly.
“Organics are definitely a positive trend for us,” says Dave Rhodes, Marsh vice president of Produce and Floral. “There’s a growing demand for organics.”
Look for sales on these fruits and vegetables each week in Marsh shopping ads. You may have already noticed some price declines for organics. As more are produced and demand is increasing, organic is moving closer in price to standard items. However, there may always be a slight premium on organics because, compared to conventional farming, these crops are damaged more often by insects and other natural problems.
Most organic foods sold at Marsh come from the United States.