Let the Stars Guide You
As Americans become increasingly aware of the connection between diet and health, there is a growing interest in which nutrition symbols, health claims, and information sources are relevant when purchasing food. Consumers shy away from making a healthier food choice that requires them to process too much information. They want a reliable system that is easy to understand, quick to use, and relevant to their shopping habits and health and wellness concerns.
Guiding Stars is a nutrition navigation program that was implemented in September 2011 at all Marsh Supermarkets to help guide consumer food and beverage choices. Each food item throughout our stores receives a zero-to-three star rating according to its nutritional value, offering busy shoppers a simple, at-a-glance tool that helps them quickly identify foods that offer the most nutrition for the calories.
Marsh also recognizes that everyone has different dietary and lifestyle needs. So to make it easier to shop for these individual needs, the “Easy to Eat Well” program showcases products that are heart healthy, gluten free, low sodium, whole grain and organic.
Look for Guiding Stars on shelves throughout our stores and in the weekly circular to help you find healthy choices for you and your family!